4INFO Launches Event-triggered Text Alerts Mobile users can set up access to news as it happens - for sports scores and financial markets
PALO ALTO, Calif. - December 15, 2005 - 4INFO, Inc., the leading mobile search service, announced today the launch of event-triggered text alerts, designed to deliver free information updates via SMS (Short Message Service) to mobile phones. Beginning today, users can visit www.4INFO.net to set alerts for sports and financial events, such as score and stock price changes, respectively.
Event-triggered alerts keep users informed about real-time changes to things that they care about. The following list highlights the first suite of 4INFO event-triggered alerts, with more to be added in the near future.
Sports Alerts * Instant updates at the end of a period, inning, quarter, half, game or golf round for MLB, NBA, NFL, NHL, PGA and all major college sports * Instant updates when the score changes (excluding NBA)
Stock Alerts * Instant updates for user-specified stocks or funds at market open and/or close * Instant updates for designated percentage change in price or specified price targets
"By giving users the choice to receive event-triggered alerts, 4INFO strips away another layer that stands between the user and their digital world," says Zaw Thet, vice president of marketing and product strategy. "Not only can people stay current on the latest changes in their portfolio or with their favorite teams, they can make more informed decisions, save time, and stay in the know continuously about subjects and events that are important to them."
Event-triggered alerts are an addition to 4INFO's existing periodic alerts that can be
scheduled for delivery at the time and preference of the user. Periodic alerts include 5-day weather forecasts, daily horoscopes, plus sports and stock alerts that can be set to a time of day instead of an event. In order to use 4INFO Alerts, users must register their phones with 4INFO. Registration consists of a brief confirmation process to verify the identity of the phone owner, and thereby prevent spam. Users with service on all major U.S. cell phone carriers can use these services for free, although normal carrier charges may apply.
About 4INFO 4INFO, Inc. (www.4INFO.net), the leading Mobile Search service, enables the search and delivery of real-time information to a mobile device. 4INFO's comprehensive suite of Mobile Search services (Text Message Search to 44636, Mobile Web at http://wap.4INFO.net, and the web site http://www.4INFO.net) provides access to business listings, sports scores, fantasy sports stats, weather, flight information, movie times, horoscopes, hotspot locations, news, stock quotes, and mobile downloads. The services are available free of charge to users on all major U.S. carriers. 4INFO's investment partners include U.S. Venture Partners and Draper Fisher Jurvetson. 4INFO is headquartered in Palo Alto, Calif.
About the author:
Bob Roth fell into the world of Internet Marketing in the mid-90's when the sole job requirement was being a warm, hard-working body. He has since worked with Yahoo!, broadcast.com, SimpleNet, NetIdentity, and currently serves 4INFO.net as the keeper of the company message, outreach specialist, and creative cerebrum. Article may be reprinted. Please provide a link to www.4INFO.net.
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